Privacy Policy

Last updated: [Insert Date]

1. Who We Are

A 2 B SKIP HIRE (WIRRAL) LIMITED
Company number: 04778908
Registered office: 95 Greendale Road, Port Sunlight, Merseyside, CH62 4XE
Email: [email protected]

We are the data controller responsible for your personal data.

2. What Information We Collect

Contact Form Enquiries

When you complete our website contact form, we may collect:

  • Your name
  • Email address
  • Telephone number (if provided)
  • Any information you include in your message

This information is sent directly to our company email inbox and is not stored in a website database.

Website Usage Data

We use Google Analytics 4 (GA4) to collect data about how visitors use our website. This may include:

  • Pages visited
  • Time spent on pages
  • Device and browser type
  • General location (region level)

We also use Google Ads conversion tracking to measure the effectiveness of our advertising.

3. How We Use Your Information

We use your information to:

  • Respond to your enquiries
  • Provide quotations and services
  • Improve our website performance
  • Measure the effectiveness of advertising campaigns

We do not sell, rent, or trade your personal data.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Legitimate interests – to respond to enquiries and operate our business efficiently.
  • Consent – for non-essential cookies such as analytics and advertising tracking. You can manage your cookie preferences via our cookie banner.

5. Cookies

Our website uses cookies. Essential cookies are required for the website to function properly.

With your consent, we use:

  • Google Analytics cookies to understand website usage
  • Google Ads cookies to measure ad conversions and help refine advertising performance and targeting

You can accept or reject non-essential cookies using our cookie banner. You can also change your browser settings to manage cookies.

6. Data Sharing

We may share data with trusted third-party service providers, including:

  • Google Analytics (Google LLC)
  • Google Ads (Google LLC)

Google may process data outside the UK. Where this happens, appropriate safeguards are used in line with UK data protection requirements.

We do not share your information with any other third parties unless required by law.

7. Data Retention

  • Contact form enquiries: retained only as long as necessary to respond and manage business records.
  • Analytics data: retained in accordance with the retention settings configured in Google Analytics.

We regularly review and delete data that is no longer required.

8. Data Security

We take reasonable technical and organisational measures to protect your information, including secure email systems and website hosting security.

9. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure of your data
  • Restrict processing
  • Object to processing
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk

To exercise your rights, please contact:
[email protected]

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page.